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Frequently Asked Questions - USA


The following are questions frequently asked by prospective Complete Express Foods franchisees. Responses to most of these questions may be found in the Franchise Disclosure Document (FDD). We encourage you to read the FDD in its entirety and to consult with an advisor as you consider franchising. 

1. How much will I pay in royalties? What fees will I pay when I become a franchisee?

The following chart lists the initial franchise fees, monthly royalty and advertising fees. These amounts do not include the initial investment required to construct the restaurant building, grand opening expenses, opening inventory, etc. Please refer to the brand FDD, Item 7, for more in depth information on the total initial investment.

Concept

Initial Fees

Monthly Rate

Advertising Fee

Italian Joe's

$19,750
payable to CEF

$1000.00 per month -1st yr

$1500.00 per month -2nd yr

$2000.00 per month - 3rd yr

$2500.00 per month - 4th yr

$3000.00 per month - 5th yr

$425.00 per month - 1st yr

$750.00 per month -2nd yr

$950.00 per month - 3rd yr

$1200.00 per month - 4th yr

$1500.00 per month - 5th yr

Brewster's Chicken

$19,750
payable to CEF

$1000.00 per month -1st yr

$1500.00 per month -2nd yr

$2000.00 per month - 3rd yr

$2500.00 per month - 4th yr

$3000.00 per month - 5th yr

$425.00 per month - 1st yr

$750.00 per month -2nd yr

$950.00 per month - 3rd yr

$1200.00 per month - 4th yr

$1500.00 per month - 5th yr

Carla's Sandwiches & Burgers

$19,750
payable to CEF

$1000.00 per month -1st yr

$1500.00 per month -2nd yr

$2000.00 per month - 3rd yr

$2500.00 per month - 4th yr

$3000.00 per month - 5th yr

$425.00 per month - 1st yr

$750.00 per month -2nd yr

$9500.00 per month - 3rd yr

$1200.00 per month - 4th yr

$1500.00 per month - 5th yr



2. What happens if I don't follow CEF guidelines, use lower quality product, or use a lesser quantity than approved by CEF?
As a CEF franchisee you are required to use only approved Quality and Quantities of products. When you decide to use non-approved items or quantities CEF will take the following actions; 1st offense will result in a $2500 fine paid within 2 weeks of the violation and the violation must be addressed within 24hours, 2nd offense will result in CEF taking over operations of your store, and placing your store available for sale. CEF will not be held accountable or responsible to sell the store to recoup any or all of your stores value.


3. How long will it take to get approved as a franchisee?
Initial qualification involves a series of background checks and interviews and generally takes 2 -4 weeks. After that, site registration and approval can take 3 - 6 weeks but is dependent on when you submit a site for registration.

4. How long will it take to build my restaurant?
Generally, once your site has been approved through the internal site registration process and you have signed your option agreement, you have 3 months to begin construction and 1 year to open for business.


5. Who will build my restaurant?
As an independent business person, you are responsible for the construction of your restaurant however there are many general contractors that work across America with significant experience building Quick Service Restaurants.


6. Will you provide plans and an equipment list? Can I use equipment that I already own, or used equipment?
Complete Express Foods will provide you with standard building layout that you and your contractor (if applicable) can use as well as work with you on any changes to the site layout because of city restrictions, ingress/egress, etc. In most cases you will not be allowed to use equipment or furnishing you already own; however, this is determined on a case to case basis. You will work with the Complete Express Foods on standards and specifications regarding furnishings, equipment and approved suppliers for both.


7. What will my sales be?
This is discussed in our Franchise Disclosure Document. You will be disclosed once you have submitted a completed franchise application. Prospective franchisees are encouraged to conduct their own independent investigation to determine potential sales levels prior to signing any Franchise Agreement.


8. How much money will I make? What will be my profit percentage? What are the profit margins of other franchisees? What kind of return on my investment may I expect?
Most of our brands provide some key cost information in our Franchise Disclosure Document. Prospective franchisees are encouraged to use this information as they determine whether they believe a restaurant may be profitable in their area.

9. Can I use my own recipes and menu ideas? Can I add or adjust my menu to my own preferences?
Franchisees must sell only approved products in their restaurants. We do in courage our Franchisees to suggest "new items". The new item must be reviewed by a CEF food specialist, and if it meets our standards, it may be added to your menu and we will offer it as a standard item to other Franchisees. This enables the Franchisees to be involved and control how our Franchisees evolve. Franchise advisory boards provide input on potential new items.

10. What type of marketing materials and support will I receive?
Complete Express Foods is continually working to develop new products and to improve existing products. Franchisees receive a calendar of upcoming events from the brand marketing departments as well as order forms for POP and other advertising materials for specific promotions.

11. What kind of training does CEF offer?
Training ranges from 2 - 4 weeks (depending on the brand) and is conducted in a company certified training store. The Franchisee is responsible for all costs incurred including travel and lodging of their management team.

12. Do you have a quality assurance program? Who enforces quality?
Each of the Brands has a two tier quality assurance program. The first is a customer based shopper program where restaurants receive customer feedback on their store experience. Performance standards are set by each of the brands. Secondly, the Brands conduct periodic standards reviews in store and give feedback to the operators regarding execution excellence. Franchisees are required to meet certain operating standards as part of their franchise agreement, this includes a 94% or higher on


13. Will I be required to use specific accounting service software at my restaurant?
You must prepare and keep detailed records regarding all sales and other financial aspects of your restaurant operations. However, we will not require you to submit any financial information to us. We operate as a team and since we only require a small monthly payment there is no need to provide us with daily sales.


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